Hamburg, April 15, 2025 – We’re thrilled to announce that SceneContext is now officially live as a data partner on PubMatic Connect, unlocking powerful contextual CTV targeting across one of the world’s most trusted programmatic ecosystems.
With this integration, advertisers can now activate SceneContext’s privacy-first contextual signals directly within the PubMatic Exchange and a broad range of leading DSPs – including The Trade Desk, DV360, Xandr, Adform, and Active Agent.
This marks a major milestone for privacy-friendly, performance-driven CTV advertising.
What This Means for Advertisers
Through this partnership, brands and agencies gain access to:
- Up to 1 billion daily CTV impressions in Germany enriched with SceneContext’s real-time contextual intelligence
- High-precision CTV targeting – reaching audiences based on what’s happening on screen, not who’s behind the screen
- Increased brand safety and suitability powered by dynamic, scene-level classification
- Fully privacy-compliant targeting – no cookies, no invasive tracking, just context
Whether you’re launching a nationwide CTV campaign or looking to maximize relevance at scale, this integration gives you the tools to do it smarter, safer, and more effectively.
“Our availability via PubMatic Connect makes it easier than ever for advertisers to activate our contextual data and deliver their messages at the most impactful moments,” says Elisa Schwuchow, Co-Founder at SceneContext. “It’s a huge step forward for contextual advertising in CTV – and a clear signal that the industry is ready for privacy-first innovation.”
Why Contextual CTV Is the Future
The Connected TV landscape is booming – but with that growth comes greater demand for precision, performance, and privacy. SceneContext helps brands cut through the noise by tapping into the context of each scene, delivering relevance without relying on personal data.
This integration reinforces our mission: to bring relevance and responsibility to the forefront of CTV advertising.
Get Started Today
Advertisers and agencies can now enrich their programmatic CTV campaigns with SceneContext’s contextual targeting directly through PubMatic Connect.
Want to learn more or activate a test campaign?
📩 Contact us at info@scenecontext.ai
About SceneContext
SceneContext is a leading platform for contextual targeting and verification in CTV and video advertising. Our real-time AI analyzes and classifies video content at the scene level, enabling brands to run highly relevant, brand-safe campaigns without relying on cookies or tracking technologies.