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With SceneContext, CTV publishers can analyze the content viewers are engaging with to better understand its context. Our AI allows you to match ads with relevant content, ensuring that advertisements resonate with viewers and align with their current interests and mood. This improved ad relevance not only enhances the viewer experience but also increases ad engagement rates and effectiveness, providing better ROI for advertisers.

SceneContext’s  advanced contextual classification empowers CTV publishers to maximize their ad inventory and revenue potential. Many content categories often end up on advertisers’ blacklists due to a lack of detailed classification, resulting in untapped opportunities and lost revenue.

SceneContext’s real-time content recognition provides a deeper, more nuanced understanding of your content, allowing advertisers to target their ads more effectively. By accurately identifying content suitability and context, we help publishers open up previously restricted or underutilized inventory to high-value advertisers. This not only enhances ad relevance but also boosts monetization by expanding the pool of content that meets advertisers’ brand safety standards.