As Connected TV (CTV) becomes a central player in the advertising ecosystem, advertisers are constantly looking for smarter ways to enhance viewer engagement. A key strategy that has emerged is content recognition and contextual classification to boost ad relevance and ensure campaigns reach the right audience at the right time. These approaches enable advertisers to...
The Power of Contextual Targeting in CTV Advertising
In the rapidly evolving landscape of digital advertising, Connected TV (CTV) has emerged as a game-changer, offering unprecedented opportunities for brands to reach their audiences in a highly engaging environment. As programmatic CTV continues to grow in popularity, advertisers are increasingly turning to contextual targeting as a more effective method for delivering relevant, personalized ads...