The Transparency Challenge in CTV Advertising: A Growing Concern for Advertisers

The Transparency Challenge in CTV Advertising: A Growing Concern for Advertisers

The rapid rise of connected TV (CTV) and over-the-top (OTT) advertising has unlocked incredible opportunities for marketers to reach highly engaged audiences. With an estimated 92% of US households now reachable via CTV platforms, according to eMarketer, this channel has become an essential component of modern advertising strategies. However, one significant challenge continues to plague...

The Future of CTV: 5 Trends Shaping European Advertising in 2025

The Future of CTV: 5 Trends Shaping European Advertising in 2025

Connected TV is revolutionizing how brands engage audiences. As streaming platforms expand across Europe, advertisers face a rapidly evolving landscape. Here are five key trends set to define CTV advertising in 2025, with a focus on innovation, privacy, and personalization. 1. CTV and Streaming Growth Europe’s love for streaming continues to grow, with viewers spending...

The Role of AI in Revolutionizing Contextual CTV Targeting

The Role of AI in Revolutionizing Contextual CTV Targeting

In the rapidly evolving landscape of Connected TV advertising, artificial intelligence is emerging as a game-changer, transforming how brands approach contextual targeting. As audiences continue to migrate towards streaming services and CTV, advertisers are looking for innovative ways to reach them with relevant, engaging content.  AI provides the tools needed to analyze vast amounts of...